The wave of AI is sweeping across all domains. Making rapid progress, it abruptly opens the field of possibilities, offering remarkable transformative potential in the business world. At the business level, it reveals new operational modes, allows for rethinking decisions, redefines interactions with customers and maintains competitiveness in a constantly changing universe.
The deployment of AI is already taking place at the business level, with companies embracing its promises while being aware of the challenges that must be prepared for. We will explore the main opportunities in terms of innovation, efficiency, and commercial success, before going into the principal challenges it presents, to better overcome them.