Operationalize product safety for consumer-facing AI products
With Naaia, automatically identify AI systems falling within the scope of the General Product Safety Regulation (GPSR), assess applicable requirements, and integrate product safety obligations into a unified compliance action plan alongside the AI Act.
Assess your complianceA product safety framework for consumer-facing AI products and services
The GPSR serves as the European Union’s horizontal product safety framework for consumer products. It applies where the risks concerned are not already covered by sector-specific legislation.
Its scope includes digital products, software, applications, and systems incorporating artificial intelligence (AI) capabilities. The regulation specifically addresses risks related to cybersecurity, connectivity, software updates, as well as predictive and adaptive functionalities that may affect user safety.
For organizations developing or placing AI-enabled products on the consumer market, the GPSR therefore complements existing regulatory requirements to strengthen consumer protection.
A structured approach to product safety
The GPSR requires manufacturers, importers, and distributors to implement measures that ensure product safety throughout the product lifecycle.
Manufacturers must conduct risk assessments, maintain technical documentation, ensure product traceability, and establish mechanisms to identify and manage safety incidents. Importers and distributors are responsible for verifying product compliance and cooperating with market surveillance authorities when a product poses a risk to consumer health or safety.
The regulation also requires the notification of serious incidents, the organization of product recalls where necessary, and the implementation of appropriate corrective measures for affected consumers. In doing so, it strengthens accountability across the entire supply chain.
A safety framework applicable where no sector-specific regulation exists
The purpose of the GPSR is to ensure that no risk affecting the health or safety of consumers remains outside a regulatory framework. It applies primarily where the risks concerned are not already covered by sector-specific legislation.
In the field of artificial intelligence, the GPSR complements the AI Act, which addresses risks associated with the operation and use of AI systems. It also interacts with the Cyber Resilience Act (CRA), which specifically covers cybersecurity requirements for products with digital elements.
Where risks to consumer safety are not addressed by sector-specific legislation or by the CRA, they remain within the scope of the GPSR. The regulation therefore acts as a cross-cutting safety framework that complements other European regulations applicable to AI-enabled products.
With Naaia
Assess GPSR applicability automatically
Identify consumer-facing AI products and systems that fall within the scope of the Regulation based on their intended use, target market, and the conditions under which they are made available to consumers.
Turn qualification into action
Automatically identify applicable requirements and translate them into operational action plans.
Streamline compliance efforts
Avoid duplicate assessments through a unified approach that aligns GPSR and AI Act compliance.
Manage multiple frameworks in one platform
Monitor and manage your regulatory obligations from a single, always up-to-date source of truth.
Learn about other regulations & norms
Frequently asked questions
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What is the GPSR (General Product Safety Regulation), and which products does it cover?
The GPSR (Regulation (EU) 2023/988 on General Product Safety) is the European framework designed to ensure the safety of consumer products. Applicable since 13 December 2024, it primarily applies to products that are not already subject to sector-specific legislation covering the same risks. Its scope is broad and includes physical products, as well as software, applications, and digital products where these may have an impact on consumer safety.
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Does the GPSR impose obligations after a product has been placed on the market?
Yes. The GPSR does not stop at a product’s initial placing on the market. Economic operators must monitor product safety throughout the product lifecycle, report accidents and serious incidents, cooperate with market surveillance authorities, and take corrective action when a risk is identified. Such measures may include safety warnings, software updates, product withdrawals, or consumer recalls.
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Why is the GPSR particularly important for connected products and AI-enabled products?
The GPSR requires product safety to be assessed throughout the entire product lifecycle. For connected products and AI systems, this means considering risks related to connectivity, interactions with other systems, software updates, and vulnerabilities that may affect consumer safety. The regulation recognizes that digital capabilities can introduce new risks that did not exist when the product was originally designed.